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VIDEO: Car Design vs. Motorcycle Design – What’s the Difference?

Sitting at opposite tables, SEAT designer Daniel García and Ducati Corse designer Edoardo Lenoci are ready to take on a challenge: exchange roles for a day and discover the main differences behind the design of a SEAT Leon Cup Racer and a Ducati Desmosedici […]

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Yamaha MT-10 SP Wins ‘iF Design Award’

Yamaha has revealed that its ″Hyper Naked″ MT-10 SP motorcycle as well as the TMAX DX and XMAX 300 sport scooters have all received the ‘iF Design Award 2018’. The MT-10 SP currently sits at the top of the brand’s MT range. Designed for […]

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Interview: MINI Design Boss Oliver Heilmer on Why He Became a Car Designer and What the Future Holds for the British Brand

For Oliver Heilmer, who was appointed design boss at MINI last summer, design is not just a career, it’s a vocation. The former head of BMW Designworks says he has been driven by the desire to create new cars since he was a boy. Here, […]

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Kia Unveils All-New Ceed Ahead of Geneva Debut

Kia has revealed the all-new Ceed today, ahead of its world debut at the Geneva motor show next month. Featuring a refreshed design described by the Korean brand as “mature and athletic”, the new 2018 year model will aim to boost Kia’s presence in the European […]

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Aston Martin Creative Boss Inducted into ‘DESIGNBEST’ Hall of Fame

Aston Martin EVP and Chief Creative Officer Marek Reichman has won the “DESIGNBEST 2017” accolade at AUTOBEST 2018 – the annual pan-European car awards ceremony that this year held its 17th edition at a special gala event in Austria’s Salzburg. The award means Reichman will […]

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